Cerâmicas Na Linha

November 2020

Illustration & Graphic Design | Visual Identity

Self-set brief to quickly iterate a new visual identity for a shop,

The chosen shop, Cerâmicas Na Linha, is a ceramic shop in central Lisbon. It sells modern ceramics at an affordable price made by local artisans. The main key concepts when designing the visual identity were:

CLAY · SIMPLE GEOMETRY · EARTHY HOME-MAKING · CLEANLINESS

The geometric artwork references the simplest and most essential products in the shop: the bowl and the plate. The layout of these symbols aims to reflect not only the organization of the pieces (in sets and per style) but also the visual effect they create when browsing the shop.