ilusão binária

Visual Identity Proposal

Internship Project

ILUSÃO BINÁRIA is a company specialized in the production of immersive multimedia, namely, the creation of virtual visits to galleries, museums and other art venues. It also works on photography & video, floorplan design and 3D modelling.

The brief wanted to draw inspiration from vintage, yet surreal, collages. Playing with the ideas of perception, multiple perspectives and the combination of "old" or "analog"

with "new" or "digital".

The objective was to establish the most essential base for the identity, that being: the logo, the typography, the colour palette and supportive artwork

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