MA Final Project · Branding & Communication
KOBO is a kid's clothing brand that blends the worlds of art and fashion to create a unique universe of fun, friendly irreverence and freedom. It seeks to represent an empowering perspective of children, distancing itself from a classical, cheesy outlook on childhood. The brand believes in artistic expression as a means to build confidence in oneself and open new realms of possibilities in the world.
Its staples are a vibrant use of colour, a bold art direction and a constant reference to creative experimentation through its visuals and verbal identity.
Kobo, where art fashions life.
*MA group project, in collaboration and developed in equal measure with colleagues Laura Ballesteros Villareal & Núria Miret Pignatelli.
Be Art is a key component of Kobo not only as a brand message but also as the materialization of its artistic facet.
A digital platform for artistic collaboration and experimentation. A source of inspiration and boundless exploration, connecting kids' tireless minds with up and coming artists. A cry for authenticity and originality.
Figma prototype, mainly for visualization and logical flow tests purposes. An example of how the brand would feel and breathe in its potential e-commerce app.
A key part of the UX research was dedicated to understanding different ways we could easen the search process for the users. As a result, two different features were added to the traditional keyword and category search option: Visual Search and the Style Quiz. These features would make the experience more personally stimulating, while maintaining a sense of discovery and surprise.