Lojas de Lisboa
Illustration & Graphic Design | Visual Identity
Self-set brief to quickly iterate a new visual identity for two shops in Lisbon, selling different products and showcasing two different branding approaches.
The first one, Cerâmicas Na Linha, is a ceramic shop in central Lisbon. It sells modern ceramics at an affordable price made by local artisans. The main key concepts when designing the visual identity were:
CLAY · SIMPLE GEOMETRY · EARTHY HOME-MAKING · CLEANLINESS
The second shop, Horto Do Campo Grande, is a plant and gardening centre in the neighbourhood of Avenidas Novas. Asides from selling exterior and interior plants, the centre also provides a wider range of services, which comprises things like garden design, park planning and maintenance and wedding decoration.
The main key concepts when designing the visual identity were:
LEAF PATTERNS · ORDERLY JUNGLE · MODERNITY · SERVICE VARIETY