Lojas de Lisboa

November 2020

Illustration & Graphic Design | Visual Identity

Self-set brief to quickly iterate a new visual identity for two shops in Lisbon, selling different products and showcasing two different branding approaches.

 

The first one, Cerâmicas Na Linha, is a ceramic shop in central Lisbon. It sells modern ceramics at an affordable price made by local artisans. The main key concepts when designing the visual identity were:

CLAY · SIMPLE GEOMETRY · EARTHY HOME-MAKING · CLEANLINESS

Next one: Horto Do Campo Grande

 

The second shop, Horto Do Campo Grande, is a plant and gardening centre in the neighbourhood of Avenidas Novas. Asides from selling exterior and interior plants, the centre also provides a wider range of services, which comprises things like garden design, park planning and maintenance and wedding decoration.

The main key concepts when designing the visual identity were:

LEAF PATTERNS · ORDERLY JUNGLE · MODERNITY · SERVICE VARIETY