Visual Identity Design · MA project
VELSOUTH is a nautical fair in Cádiz, Spain. The event embraces the city's unique character and love for the wind and the sea. It seeks to attract a young and sporty audience while staying true to the region's playful soul.
The visual identity challenges the conservative look these events have traditionally pursued by bringing forward a fresher take that feels open to all, fun and sporty.
Sala el alma
*MA group project, in collaboration and developed in equal measure with colleagues Laura Ballesteros Villareal & Núria Miret Pignatelli.
Part of the essence of VELSOUTH's visual identity was to represent maritime and urban snapshots of Cádiz.
To develop a series of supportive, graphic assets that enhance the fair's personality.
The different elements that compose them were also devised to be used individually as stickers or icons.