velsouth

Visual Identity Design · MA project

VELSOUTH is a nautical fair in Cádiz, Spain. The event embraces the city's unique character and love for the wind and the sea. It seeks to attract a young and sporty audience while staying true to the region's playful soul.

Sala el alma

VELSOUTH

*MA group project, in collaboration and developed in equal measure with colleagues Laura Ballesteros Villareal & Núria Miret Pignatelli.

VELSOUTH Logo Photo
VELSOUTH Logo Blue
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Brand Book-FINAL_Grupo08_low8.jpg
VELSOUTH Tagline
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VELSOUTH Folleto

graphic elements

Part of the essence of VELSOUTH's visual identity was to represent maritime and urban snapshots of Cádiz.

To develop a series of supportive, graphic assets that enhance the fair's personality.

The different elements that compose them were also devised to be used individually as stickers or icons.

VELSOUTH Banderola
VELSOUTH Posters Wall